Generic Brands are Awesome: Dr. Thunder

What you see here is a generic soda brand based off of Dr. Pepper that we saw at Wal-mart. The name of the soda seemed so over-the-top that I just had to take a photo. When I look at this, the image of Thor, the god of thunder, comes to mind. Why not put Thor on the box wearing scrubs? That would be pretty neat.

Apparently, Dr. Thunder was originally called “Southern Lightning”, so that gives you an idea of their branding abilities. Now that sounds more like a name for a super hero than a brand of soda. “Don’t worry, Southern Lightning will save you!” Thank Thor they changed it to Dr. Thunder!

At least it’s more exciting then another Dr. Pepper rip-off known as “Dr. Bob”. It’s basically some guy’s name. “Hey, can I have a sip of Dr. Bob?” “Mmm, Dr. Bob is so refreshing and goes down smooth!”… okay I’ll stop there.